Tilio Blog

About Our Blog

We publish methodology notes, benchmarks where we have data, and guides for marketing and SEO teams adopting AI search measurement.

Latest Articles

• Measuring UK Health AEO: What ChatGPT Cites

  We tested real health prompts and audited what ChatGPT cited and mentioned. See NHS vs non-NHS splits, intent patterns, and what it means for AEO in healthcare.

• How to make your business show up in ChatGPT (AEO + SEO Guide)

  A practical, step-by-step guide to help your business appear in ChatGPT answers: crawl access, entity signals, answer-first pages, third-party mentions, and tracking. Built for high-intent buyers.

• How should a Head of SEO approach AEO?

  If you’re a Head of SEO, AEO changes what “visibility” means. Learn what to fix first, what to publish, and how to measure mentions, citations, and share of voice in AI answers.

• Do SERP keywords lead to Answer Engine performance?

  SERP rankings don’t guarantee LLM answer visibility. Learn why the language differs—and how AEO makes your content more likely to be referenced in AI answers.

• Query fanouts are getting longer. Here’s why that matters.

  Answer engines now split one prompt into hundreds of sub-queries. Learn what that changes for SEO/AEO and how to win more citations.

• The business case for investing in AEO in 2026

  AI answers are collapsing the funnel in 2026. Here’s the financial case for AEO, the proof, and exactly what to measure.

• Google UCP for UK SMEs: Explained (AEO Playbook)

  Google and Shopify’s Universal Commerce Protocol (UCP) signals AI search that can transact. Learn what it is, what changes in AEO, and a practical UK SME plan to stay visible and selectable.

• Affordable AEO for SMEs in the UK (2026): 10 Tools Compared

  A practical comparison of 10 paid AEO tools for UK SMEs, covering pricing, prompt allowances, audits, content workflows, and which type of team each plan suits best.

• Strong SEO only gets you so far in AI Search

  Technical steps to make your pages retrievable, extractable, and citable in generative answers—before competitors lock in the citations.

• AEO vs GEO: Which one?

  Choose AEO over GEO to win AI answers: clearer goals, better measurement, and stronger brand mention outcomes.

Topics We Cover

• AI visibility and citation tracking
• AEO and prompt-led discovery
• Delivery notes
• UK market context for AI search