Your UK AEO agency
We measure how Google, ChatGPT, Perplexity describe your brand, benchmark you against competitors, and improve the content and pages most likely to increase mentions and citations.
Reporting
A client dashboard for AI visibility
Built for Tilio clients, this dashboard brings answer engine reporting, connected data sources and content into one place, so you can review campaign performance without being overwhelmed with reports.
Overview
Weekly update
Your weekly summary
Visibility moved up this week across tracked prompts, with the strongest lift coming from comparison-style queries. Mentions stayed consistent, while citations improved on pages updated in the last fortnight. Primary signals are being captured via Profound, with supporting context from Ahrefs, Semrush and Peec AI.
Visibilityi
97
Organic clicksi
3,240
Sessionsi
4,188
Conversionsi
143
Performance trend
Animated preview of source movement
Platform snapshot
| Platform | Metric | Value |
|---|---|---|
| Profound | Visibility index | 97 |
| Ahrefs | Organic clicks | 3,240 |
| Semrush | Sessions | 4,188 |
Choose your AI visibility data source
We recommend Profound as the primary source for AI visibility data. Custom plans offer alternative providers, or the option to combine multiple sources for a broader reporting view.
Data is shown directly where supported. Where a source does not allow raw data to be surfaced in-platform, clients are linked through to the original source.
How we deliver AEO outcomes
We measure how AI systems describe your brand, identify what is holding visibility back, and implement the content and technical changes most likely to improve selection, citation and recommendation.
For teams that want expert delivery, not another platform to manage alone.
Purpose
Who this service is for
This service is for teams that need AEO delivered properly, with clear priorities, visible progress and reporting that stands up to scrutiny.
In-house marketing and SEO teams
Best for teams with limited implementation capacity who need specialist AEO execution support.
Brands scaling AI visibility
For businesses that want better visibility in AI search without building the full function from scratch.
Agencies needing specialist support
Ideal when your team needs an AEO specialist layer behind client delivery.
Stakeholders needing measurable plans
Designed for decision-makers who need a practical plan with clear progress, not broad advice.
Foundations
What AEO is and why it matters
Answer Engine Optimisation, or AEO, is the practice of increasing the likelihood that your brand is included, cited or recommended in AI-generated answers.
That means improving the signals answer systems rely on most: clear structure, reliable evidence, unambiguous entity information and authority beyond your own website.
Our work is tied to what AI systems are actually returning for your priority questions, not to generic SEO checklists.
Specialist vs generalist
AEO agency vs SEO agency: what's the difference?
An SEO agency that offers AEO will usually approach it through a traditional SEO lens.
That often means publishing more blog content, tightening metadata, adding schema, improving internal links, and hoping that stronger organic visibility translates into stronger AI visibility too. Some of that work still matters. But it is often only part of the picture.
A specialist AEO agency starts somewhere else. It looks at how your brand actually appears inside AI-generated answers, not just where pages rank in search results. That means prompt-based testing, tracking mentions and citations across platforms, analysing which pages are being used as sources, benchmarking competitors, and improving content so it is easier for AI systems to retrieve, understand and cite.
The measurement is different too. Traditional SEO leans heavily on rankings, clicks and traffic. AEO looks more at visibility across prompt sets, mention rates, citation rates, competitor presence and share of voice in answer-led search.
In short: an SEO agency may help you rank better. A specialist AEO agency is there to help you show up better inside the answer itself.
Delivery model
What you get
Our AEO programme combines analysis, implementation support and reporting in one operating rhythm.
Each cycle includes:
- Prompt and topic tracking against your priority commercial questions
- A prioritised action plan based on observed answer behaviour
- Content recommendations and implementation guidance
- Technical improvements that support machine interpretation and crawlability
- Monthly reporting on visibility, quality and outcomes
You get a clear baseline, a focused plan, and a practical sequence of work that builds over time.
A complete AEO system, not isolated fixes
AEO underperforms when it is treated as only a content problem or only a technical problem. We run a four-layer programme so each part of the work strengthens the rest.
Discoverability foundations
We improve the technical conditions that help answer engines like ChatGPT, Claude and Google AI Overviews access, interpret and trust your site, including crawl and index health, internal linking, template issues and structured data.
Answer-ready content
We create or refine content around the questions your buyers actually ask, using clear definitions, comparisons, step-by-step guidance and formatting that makes key information easier to extract.
Entity and credibility signals
We strengthen the clarity and consistency of how your brand, products and expertise are described across the web, supported by evidence that reinforces important claims.
Authority and amplification
We improve the supporting signals beyond your own domain through relevant mentions, references and reputation cues that increase trust in selection.
Answer surfaces
Platforms we optimise for
We optimise for the environments where users now expect direct answers, not just links.
Google AI Overviews
Improve the likelihood of selection and citation through better coverage, structure and evidence.
Google AI Mode and conversational search
Support follow-up questions, comparisons and decision-stage queries with clearer, more complete answers.
AI assistants including ChatGPT
Improve how your brand is described and when it is recommended by strengthening entity and authority signals.
Citation-led engines such as Perplexity
Increase the likelihood that your pages are referenced as sources through evidence-led content and clean structure.
Accuracy-first AEO
Citation Fidelity by Tilio
For some brands, visibility is only part of the job. The bigger challenge is making sure AI platforms pick up the right information, describe it accurately, and cite the most trustworthy source.
It's our accuracy-first approach to AEO for brands where incorrect AI answers carry real risk, including healthcare, finance, legal, cybersecurity, insurance, and other regulated or sensitive sectors.
AEO helps you get mentioned. Citation Fidelity helps AI systems cite the right source and repeat the right facts.
What Citation Fidelity focuses on
For high-stakes topics, we look beyond whether your brand appears in AI answers. We also look at how your information is retrieved, summarised, attributed, and repeated.
- Which page is the canonical source for an important claim.
- Which facts are current, verified, and safe to repeat.
- Which pages need stronger structure, clarity, or review signals.
- Where third-party descriptions are creating confusion or drift.
- How consistently your brand is being cited across AI platforms.
What this looks like in practice
We strengthen the pages and signals that support accurate retrieval. For brands in sensitive or regulated spaces, this helps reduce answer drift, improve citation quality, and increase the chances that AI platforms rely on the right source when your brand is mentioned.
- Clearer source-of-truth pages for high-risk claims.
- Tighter claim wording to reduce ambiguity and misinterpretation.
- Stronger internal linking to reinforce authority pathways.
- Improved page structure for cleaner extraction and summarisation.
- Expert review signals and cleaner corroboration across the web.
When this matters most
Citation Fidelity is especially useful when your category depends on precision. In healthcare, inaccurate summaries, outdated information, or weak source selection can do more than hurt visibility. They can undermine credibility.
That's why we treat answer quality, source accuracy, and citation reliability as part of the job in every campaign.
UK delivery
UK-focused AEO, based in Exeter
We work with UK brands that want to improve how they appear in AI-generated answers for high-intent searches.
From our base in Exeter, we support teams across the UK with AEO work built around commercial queries, competitor benchmarking, and content improvements that make brands easier to mention and cite.
If you want the broader UK-focused overview, our AI SEO for UK businesses page explains where most teams should start.
That includes the searches buyers actually use when comparing providers, such as pricing, alternatives, comparisons, service fit, and who is best suited to a specific brief.
Our focus is not just visibility in general. It is visibility for the queries most likely to influence pipeline.
What we track
Measurement that reflects how AI discovery works
We measure three things using an agreed prompt set and topic list.
Visibility
Whether your brand appears for priority questions, and how often.
Quality
How you are described, whether you are cited, and how your positioning compares with competitors.
Outcomes
Traffic, leads and conversions from answer-led discovery, where tracking is available.
This gives you a baseline, a monthly view of progress and a prioritised action list for the next cycle.
What reporting looks like
Our reporting is designed to make progress easy to understand internally.
Each reporting cycle shows:
- What was limiting visibility
- What changed across technical, content, entity and authority work
- What improved across mentions, citations, description accuracy and commercial outcomes where available
Where useful, we include before-and-after examples for specific prompts so the change is clear.
Security and data handling
AEO work involves your questions, domains, competitive context and reporting. We treat that information as sensitive by default.
We run delivery on a SOC 2 compliant platform, with encryption in transit and at rest, controlled access and separation between client workspaces.
That gives in-house teams, agencies and compliance stakeholders a delivery environment aligned with serious operational expectations.
Why Tilio
Why teams choose us
Clients work with us when they need execution, prioritisation and reporting that stands up to scrutiny.
Delivery, not just dashboards
Shipped work and accountable follow-through—not another dashboard nobody acts on.
Prioritised actions, not generic recommendations
A ranked plan based on what answer systems are doing for your prompts, not boilerplate SEO lists.
Reporting that stakeholders can trust
Clear narratives for leadership and reviews: what changed, why it mattered, and what is next.
One joined-up system
Technical SEO, content, entity clarity and authority signals handled as a connected programme—not siloed fixes.
We focus on execution and measurable improvement.
FAQs
What is AEO?+
AEO, or Answer Engine Optimisation, is the practice of improving the likelihood that your brand is included, cited or recommended in AI-generated answers. It focuses on the signals answer systems use to interpret and trust information.
Is AEO the same as SEO?+
No. SEO and AEO overlap, but they are not identical. SEO improves discoverability in traditional search results. AEO focuses on improving selection within AI-generated answers and assistant experiences, where extractability, clarity and credibility are especially important.
What is the difference between an AEO agency and an SEO agency?+
An SEO agency typically approaches AEO through a traditional lens — more blog content, metadata, schema and internal links. A specialist AEO agency starts by looking at how your brand actually appears inside AI-generated answers. That means prompt-based testing, tracking mentions and citations, analysing which pages are used as sources, benchmarking competitors and improving content so it is easier for AI systems to retrieve, understand and cite. The measurement also differs: SEO focuses on rankings and traffic, while AEO focuses on mention rates, citation rates and share of voice in answer-led search.
Can you optimise for Google AI Overviews and ChatGPT?+
Yes. No agency can control AI outputs directly, but it is possible to improve the likelihood of being selected, cited and described accurately by strengthening public information, content structure, entity clarity and authority signals.
How do you measure AEO results?+
We measure visibility across prompts, quality of mentions and citations, accuracy of description, and commercial outcomes such as traffic and conversions where available.
How long does AEO take to show results?+
Most programmes begin with baseline measurement and prioritisation, followed by implementation of technical and content improvements. Early movement can appear within the first one to three months, depending on the site, the competition and the scope of work.
Is an AEO agency the same as an AI visibility agency?+
Often, yes. Many teams search for an AI visibility agency when they want help improving how their brand appears in AI-generated answers. Tilio uses answer engine optimisation because it is the clearest specialist term for improving how brands get found, cited and recommended in AI search.
What is the difference between AEO and GEO?+
They are closely related. Answer engine optimisation focuses on improving how your brand is included, cited and recommended in AI-generated answers. GEO, or generative engine optimisation, is another label often used for similar work. In practice, most teams are trying to solve the same core problem: becoming easier for AI systems to understand, trust and cite.
Which pages matter most for answer engine optimisation?+
The pages that usually matter most are your core commercial pages, including service pages, pricing pages, category pages, comparison content, FAQs and key trust pages. At Tilio, these are often the first pages we review, because they are the pages AI systems are most likely to rely on when describing a business, comparing providers or deciding what to cite.