How to claim your business in ChatGPT
You can now claim your business in ChatGPT and see how often it’s mentioned. Who can claim, the six steps, what’s missing and what to do first.
In this guide
You can claim your business in ChatGPT now. On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. To claim your profile, sign in to ChatGPT as the business owner or an authorised representative, find your business in Business Hub, verify the claim and complete an identity check. Once it’s approved, you can update your details, add product feeds with pricing and availability, and see how often ChatGPT mentions you and how many people click through to your website.
Any eligible business located where ChatGPT is available can claim its profile, and an eligible UK online business can claim now. OpenAI’s help centre says claims for local shops and restaurants are limited to existing US listings for now, and when we went through the claim flow on 10 November 2026, the option for businesses that serve customers remotely or at the customer’s premises was marked as coming soon. OpenAI’s announcement doesn’t mention a charge for claiming or for the insights.
This page covers what OpenAI launched, who can claim and how, what Business Hub gives you and what it leaves out, what it means for the way businesses measure AI search, and what to do first.
What is Businesses in ChatGPT?
Businesses in ChatGPT is OpenAI’s new home for businesses. In Business Hub, a business claims its profile, verifies that it owns it, then manages how it appears in ChatGPT and sees OpenAI’s own data on how often it comes up in answers. The closest comparison is claiming your Google Business Profile and opening Google Search Console, combined in one place.
When a business appears in a ChatGPT answer, people can click through to its profile, which shows its products and business details, a link to its website and, where it has one, a way to start a chat with its Business Agent.
The six steps to claim your business
OpenAI’s help centre sets out the claim in six steps. Only a verified business can update its details or add product feeds.
- Sign in as the owner or a representative. Sign in to ChatGPT with the account that will manage the profile, then open Business Hub. You need to be the business owner or an authorised representative.
- Find your business. Search for your business by name, select the matching listing and confirm which ChatGPT account will manage it. If there’s no match, add your business if Business Hub offers that option. If you see Contact support, the listing is locked.
- Verify the claim. Use a method Business Hub offers: a code sent to your business email or business phone, a TXT record added to your website’s DNS, or connecting your Shopify store.
- Wait for OpenAI’s decision. OpenAI emails its decision, and it may ask for more information before it approves the claim.
- Complete the identity check. When prompted, select Verify with Persona, then Continue to Persona. If you do it after the claim is approved, go to Business, open your profile, select Complete verification with Persona, then Verify. Have a government-issued ID and your business registration details ready. If you’re adding a new profile, approval publishes it automatically.
- Open your approved profile. Update your business details, then open Insights to see the data available for your business.
Shopify merchants can connect their store, from Business Hub or the Shopify admin, to speed verification up, and their eligible products are already in ChatGPT through Shopify Catalog. Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative instead.
If there’s no match and you add your business, Business Hub asks how customers usually interact with you. When we went through the claim flow in our UK account on 10 November 2026 there were three options: at a physical location (a store, restaurant, office or other location), through an online store (your website or a marketplace), and through a service (you visit customers or provide services remotely). Only the first two could be chosen, and the service option was marked as coming soon. Check what Business Hub offers your business, as it may differ. OpenAI’s help centre separately limits claims for local shops and restaurants to existing US listings for now, but doesn’t say the same of offices.
Our advice is to make the claim from a company account that stays with the business. However much help you get with the set-up, ownership of the profile should sit with you.
What you get in Business Hub
Once your claim is approved, Business Hub gives a verified business three things.
See how your business shows up. How often ChatGPT mentions your business, how many people view your profile and how many click through to your website, plus discovery topics, the common themes across conversations where your website is cited. This is the part that matters most. Until now, the only way to estimate how often ChatGPT names a brand has been to ask it a set of questions and record the answers, because OpenAI had never shared its own count. Many people who read an answer never click anything, so website analytics only ever sees part of what’s happening.
Show customers what you offer. Keep your business details current and add product feeds with pricing and availability, so ChatGPT works from information you’ve supplied rather than whatever it has gathered from around the web.
Set up a Business Agent. An assistant that answers customer questions using information you control, which people can start a chat with from your profile. Agents are open to eligible ecommerce and online service businesses in the US for now, and OpenAI plans to bring them to more markets.
What Business Hub doesn’t show
Business Hub doesn’t show the questions people asked. That’s the biggest gap. You’ll know how often ChatGPT mentioned your business, but not which questions produced those mentions, so you can’t tell what’s working or which questions you’re missing from.
Discovery topics go part of the way: they group the common themes across conversations where your website is cited, but OpenAI doesn’t share the conversations themselves. Insights are aggregated and only appear once there are enough conversations to meet its privacy thresholds.
There’s no competitor data either, and no breakdown of the sources ChatGPT drew on when it mentioned you. OpenAI also hasn’t said exactly what counts as a mention: your name in the text, a product card, a link in the sources list, or all three. Counting rules move numbers a long way, so be careful comparing the figures with anything else.
And it’s ChatGPT only. It tells you nothing about Claude, Perplexity, Gemini, Microsoft Copilot, or Google’s AI Overviews and AI Mode.
How it compares with Google’s reporting
Google added a Generative AI performance report to Search Console on 3 June 2026. It shows how often your pages appeared in AI Overviews and AI Mode, broken down by page, country, device and date, but it reports impressions only. There are no clicks, no queries, and no way to separate AI Overviews from AI Mode. OpenAI’s version includes website clicks and profile views alongside mentions, so it gives businesses more than Google currently does.
| Compared | Business Hub in ChatGPT | Search Console Generative AI report |
|---|---|---|
| Status | In beta since 10 November 2026 | Live since June 2026, in beta |
| Mentions or impressions | Mentions in ChatGPT, plus profile views | Impressions in AI Overviews and AI Mode, grouped together |
| Clicks to your website | Included | Not included |
| The questions behind the numbers | Discovery topics, not the questions themselves | Not included |
| Manage your business details | Business details, product feeds and, in the US, a Business Agent | No |
| Cost | Not stated | Free |
On the profile side, the closest comparison is Google Business Profile: you claim it, prove you own the business, and keep the details current so Google shows accurate information. The ChatGPT version works the same way, with a customer-facing agent added for eligible US businesses.
What to do first
- Decide who owns the claim. Pick the person who’ll verify the business and hold the login, and make sure it’s a company email address rather than a personal one. It has to be the owner or an authorised representative, with a government-issued ID and your business registration details to hand for the identity check.
- Get your facts straight where ChatGPT reads them. ChatGPT builds its picture of your business from your website and from what other sites say about you. Check that your services or products, prices, locations, opening hours, contact details and about page are accurate and say the same thing everywhere. Those are the details your profile will show, and the details ChatGPT uses in its answers.
- Check what ChatGPT says about you now. Ask it the questions your customers ask, such as who the best providers of your service are in your area, and note anything wrong, outdated or missing. You can also run your site through our free AI visibility checker. This becomes your baseline, and your first list of corrections to make in Business Hub.
- Make sure your analytics can see ChatGPT traffic. ChatGPT adds
utm_source=chatgpt.comto links people click in its answers. In Google Analytics, check that visits from chatgpt.com are showing up and grouped somewhere you can find them, so you can compare your own click numbers with OpenAI’s from day one. - Prepare your product or service information. If you sell products, Business Hub takes self-service product feeds with pricing and availability, so have a clean, current feed ready (the same kind you’d use for Google Merchant Center or Shopify). If you sell services, write plain descriptions of each one, who it’s for and what it costs, ready to paste in.
- Write down the questions customers ask you most. A Business Agent answers from information you control. Agents are open to eligible ecommerce and online service businesses in the US now, and OpenAI plans to bring them to more markets. The quickest way to be ready is a document of your most common customer questions with approved answers, the kind your front-of-house or sales team already gives.
- Keep a record of your AI visibility now. OpenAI hasn’t said how far back its figures go. If you want to show a before and after, or prove that work you’re doing now is paying off, you need a measure of your own.
What it means for measuring AI search visibility
It’s good news. A figure from OpenAI itself settles the argument about whether ChatGPT is putting your business in front of people, and it will probably become the headline number in most marketing reports.
Two things stay the same, though. First, counts don’t tell you what to do, and discovery topics are themes, not the questions people asked. To get mentioned more often, you need to know which questions you appear in, which you don’t, who appears instead of you, and which sources ChatGPT trusts on your subject. That still means tracking a chosen set of real customer questions over time and reading the answers. Second, ChatGPT is one assistant among several. Your customers also use Claude, Perplexity, Gemini, Copilot and Google’s AI features, and no single company’s dashboard covers the others.
The sensible set-up now is OpenAI’s figure as the scoreboard, with tracking of real customer questions across all of those assistants explaining why the scoreboard moves. One more note: any public dashboard picks up noise, including activity from monitoring tools and bots, so treat the trend as more reliable than any single day’s number.
How Tilio can help
We’ll claim and verify the profile alongside you, agree the facts, products and answers ChatGPT should work from, and connect the new data to the rest of your AI search reporting, so you can see what your work is producing across ChatGPT, Claude, Perplexity, Gemini, Copilot and Google. It’s part of Gain AEO, our monthly AI search programme, rather than a standalone service, and for Gain clients it becomes part of month one.
Our page on ChatGPT business profile setup sets out how we help, whether you’re about to claim, have already set your profile up or just have questions, and our announcement explains why we added it to Gain. If you’d like to talk it through, book a 30-minute call.
Frequently asked questions
How do I claim my business in ChatGPT?
Sign in to ChatGPT as the business owner or an authorised representative and open Business Hub. Search for your business and select its listing, or add it if there’s no match and Business Hub offers that option. Verify the claim with a business email or phone code, a DNS TXT record or Shopify, wait for OpenAI’s decision by email and complete the Persona identity check. Then you can update your details and open Insights.
Can I claim my business in ChatGPT yet?
Yes, if you’re eligible. OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Any eligible business located where ChatGPT is available can claim its profile through Business Hub and, once verified, update its details and add product feeds. For now, OpenAI limits claims for local shops and restaurants to existing US listings. When we went through the claim flow on 10 November 2026, the option for service businesses was marked as coming soon.
Can a service business claim its profile in ChatGPT?
Check Business Hub for your business. If there’s no matching listing and you add your business, Business Hub asks how customers usually interact with you: at a physical location (a store, restaurant, office or other location), through an online store, or through a service (you visit customers or provide services remotely). When we went through the claim flow in our UK account on 10 November 2026, the service option was marked as coming soon. If customers visit your office, the physical location option includes offices.
Is “Claim your business in ChatGPT” the same as ChatGPT Business?
No. ChatGPT Business is OpenAI’s paid workplace subscription for teams. Claiming your business is part of Businesses in ChatGPT, which is about how your business appears in other people’s ChatGPT answers, and you manage it in Business Hub.
Is claiming your business in ChatGPT free?
OpenAI’s announcement doesn’t mention a charge for claiming your business or for the insights. The paid option it does mention is advertising: businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, and those placements are labelled as sponsored.
How does verification work?
You verify in Business Hub before you can change anything, with a code sent to your business email or phone, a TXT record added to your website’s DNS, or by connecting your Shopify store. OpenAI emails its decision and may ask for more information first. The person claiming, who must be the owner or an authorised representative, also completes an identity check with Persona using a government-issued ID and the business’s registration details. Existing OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
Can someone help me set up my ChatGPT business profile?
Yes. OpenAI requires the claim to come from the business owner or an authorised representative, who also completes the Persona identity check, but an agency can prepare everything else and work through each step with you. Tilio, a UK AEO agency, does this as part of Gain, its ongoing AEO programme, and the profile stays owned by your business.
Does it show which questions people asked ChatGPT?
Not the questions themselves. Business Hub shows mentions, profile views and website clicks, plus discovery topics: common themes across conversations where your website is cited. OpenAI doesn’t share conversations, and insights only appear once there are enough of them to meet its privacy thresholds. The missing questions are still the biggest limitation, because they’re what tell you what to publish next.
Does it replace AI visibility tracking?
It replaces guesswork about ChatGPT totals, which is welcome. It doesn’t tell you which questions you appear in, who appears instead of you, which sources ChatGPT relies on, or anything about Claude, Perplexity, Gemini, Copilot or Google’s AI features. Most businesses will use both: OpenAI’s figure as the headline, and tracking to explain it.
Can I appear in ChatGPT without claiming my business?
Yes. ChatGPT still builds its answers from websites it can read and from what other reputable sites say about you. Claiming gives it accurate details straight from you, but the work that earns mentions hasn’t changed: make sure OpenAI’s search crawler (OAI-SearchBot) can access your site, that your pages describe what you do clearly, and that you’re mentioned in the places ChatGPT trusts.
Is it available in the UK?
Yes, for eligible businesses. Any eligible business located where ChatGPT is available can claim its profile, and that includes the UK, so a UK online business can claim its existing profile or add one where Business Hub offers that option. Claims for local shops and restaurants are limited to existing US listings for now. Business Agents are US only for now, for eligible ecommerce and online service businesses, and OpenAI says it plans to expand to more markets.
What should I do today?
If you’re eligible, claim your business in Business Hub from a company account, with a government-issued ID and your business registration details ready for the identity check. Check your website says accurate and consistent things about what you do, make sure your analytics can see traffic from chatgpt.com, and note what ChatGPT currently says about you, so you have a baseline to compare OpenAI’s figures with.