UK AI visibility audit
A fixed-price audit for teams that want to improve mentions and citations in ChatGPT and Google AI Overviews.
At a glance
AI Visibility Audit
A fixed-price audit for teams that want to improve mentions and citations in ChatGPT and Google AI Overviews.
- Delivered in 24 hours.
- Fixed price £349.
- UK-focused.
- Clear deliverables.
Want a rough idea first? Try our free AI visibility checker.
Outputs
What you get
If buyers ask AI who they should hire and your business is not named, you are missing part of the decision.
- AI visibility benchmarking across ChatGPT, Google AI Overviews and Perplexity
- Mention rate, citation rate and share of voice across your key buyer-intent prompts
- Competitor comparison for the searches that matter most commercially
- A breakdown of the pages and sources AI systems are relying on in your category
- A review of your core commercial pages and whether they are accessible, crawlable and easy to interpret
- Technical readiness checks across robots.txt, llms.txt, structured data, metadata and internal linking where relevant
Client testimonial
Why clients start with the audit
“Tilio’s AI Visibility Audit in the early stages of launching Areon was exactly what I needed. The report was clear and easy to understand, and it gave me an honest picture of where the site stands technically and what I need to focus on to build AI search visibility over time. The competitor data was probably the most valuable part for me, because it showed which agencies are actually appearing in AI search results and why I’m not there yet.”
Daniel Dale-Tucker
Founder at Areon
Definition
What an AI Visibility Audit is
An AI Visibility Audit measures how often your business is mentioned and cited in AI-generated answers for high-intent searches, then shows you the changes most likely to improve that.
It combines:
- prompt-based testing around real buyer questions
- competitor benchmarking
- on-site AEO and SEO checks
- content and structure analysis
- a prioritised action plan
Mentions show whether AI is recommending your brand.
Citations show whether AI is relying on your site as a source.
Not sure whether to start with an audit or ongoing tracking? Read: Audit vs monthly tracking — where to start.
Platform focus
Why we focus on ChatGPT and Google AI Overviews
We focus on the two AI surfaces that most often shape buyer consideration and purchase intent.
ChatGPT
Where people ask direct questions such as who should I hire, what should I choose, and what are the best options.
Google AI Overviews
Where AI-generated answers can appear at the top of search results, often before a user visits any website.
This focus lets us go deeper on the prompts, sources, page structures, and content types that actually influence mentions and citations.
Fit
Who this is for
This audit is a strong fit for teams who need practical AI visibility benchmarks and a clear action plan.
This audit is a strong fit for:
- founders who want better inbound from buyer-intent searches
- marketing leads responsible for demand, conversion, and positioning
- agencies that want AI visibility benchmarks for a client
- B2B service businesses competing in best, versus, alternatives, and pricing searches
- SaaS and productised service brands where comparison content influences decisions
- local and regional service businesses where high-intent searches drive enquiries
You will get the most value if:
- your market is competitive
- competitors are being mentioned more often than you
- your site is decent, but not clearly built to be cited
- your pricing, proof, deliverables, or positioning are not easy to summarise
This is not ideal if:
- you do not have a live website yet
- your offer is still unclear
- you want a generic technical SEO audit only
If your positioning is too vague for AI to understand confidently, we will say so directly.
Report
What you get in the report
This is not a vague recommendation to publish more blog posts. It is a clear view of how your site shows up in AI search, what is helping, what is holding you back, and what to do next.
Visibility scorecard
A clear picture of your site’s visibility across ChatGPT and Google AI Overviews, including your mention rate, citation rate, where you appear, and where you do not.
What is going well
A view of the prompts, pages and signals already working in your favour, so you can see where your site is already helping AI systems understand, trust and cite your brand.
What needs work
A breakdown of the gaps limiting visibility, including missing or weak pages, unclear positioning, low-citation content, and technical or structural issues affecting accessibility and extractability.
Competitor and source analysis
A comparison against 3 to 5 competitors, showing who gets recommended for the same prompts, which claims or proof are helping them win, and which sources and pages are shaping answers in your category.
Prioritised action plan
A practical set of next steps, including a prioritised 7-day quick wins list and a focused roadmap covering technical fixes, structural improvements, content suggestions and page-level opportunities.
Process
How the audit works
A fast, repeatable process focused on high-intent buyer visibility.
Define your money queries
We identify the buyer-intent searches that matter most to your business.
Select competitors
We benchmark against 3 to 5 direct competitors, plus any brands AI already recommends in your category.
Run a standardised prompt set
We test the same commercial questions across ChatGPT and Google AI Overviews.
Capture the patterns
We document mentions, citations, positioning, and repeated answer patterns.
Audit your site
We review extractability, structure, proof, internal linking, FAQs, and schema readiness.
Deliver the report
You get the audit and action plan within 24 hours.
Levers
What usually increases mentions and citations
AI is more likely to recommend businesses it can understand clearly and summarise confidently.
- clearer positioning around who you help, what you do, and the outcome you drive
- stronger proof with specifics, not vague claims
- comparison content such as best for, versus, alternatives, and pricing
- clearer page structure with definitions, bullets, steps, and short paragraphs
- better internal linking between services, proof, comparisons, and FAQs
- schema-ready pages that are easier for machines to interpret
Risks
Common blockers
These issues repeatedly reduce mentions and citations in AI answers.
- generic agency language with no concrete outcome
- thin service pages with weak deliverable detail
- no FAQ content answering real buyer questions
- no comparison or alternatives content
- proof that is vague, buried, or missing
- unclear pricing, timelines, or constraints
Method
How we keep the audit reliable
No jargon. No filler. Just what to change, in what order, and why.
- We use a repeatable prompt set mapped to real buyer intent.
- We benchmark against the same competitor set so the comparison is meaningful.
- We capture evidence so the recommendations are based on patterns, not guesswork.
- We review your site through an AI extractability lens, focusing on whether your offer, proof, and pages can be summarised clearly.
- We prioritise actions by impact versus effort so you can move quickly.
Pricing
AI Visibility Audit
£349 fixed price. Delivered in 24 hours.
Included:
- Visibility scorecard
- Competitor share of voice
- Source and citation breakdown
- Prioritised fix list
- 30-day content roadmap
Implementation
Need help with implementation?
If you want us to turn the audit into practical page updates, our AEO content sprint focuses on the pages most likely to influence mentions, citations and citation fidelity.
We improve structure, wording and extractability so answer engines can interpret and cite your content more reliably.
FAQs
How does the AI Visibility Audit differ from the free AI visibility checker?+
The free checker is an automated technical scan of your site (crawler access, metadata, structured data, and similar on-page signals). The paid audit measures how often your brand is mentioned and cited in AI-generated answers for high-intent prompts, with competitor context and a prioritised action plan. If you want a quick readiness check first, use the free tool at https://www.tilio.co.uk/ai-checker.
Which platforms do you audit?+
We audit visibility in ChatGPT and Google AI Overviews. For most buyer-intent journeys, these are the two AI surfaces most likely to influence a decision.
Is this the same as an SEO audit?+
No. A traditional SEO audit focuses on rankings, crawl issues, and technical SEO. This audit focuses on whether your business is mentioned and cited inside AI-generated answers, plus the site changes most likely to improve that.
What does citation mean?+
A citation is when an AI answer references your website as a source. Mentions without citations can still help awareness, but citations are stronger for attribution and trust.
What do you need from me?+
We need your website URL, your main offer, and 3 to 5 competitors. If needed, we can suggest competitors based on your category.
Will this help Google rankings too?+
Often, yes. Clearer structure, stronger internal linking, FAQs, and better page clarity can support SEO as well. But the main goal here is better AI visibility for high-intent searches.
How often should we run this?+
Quarterly is a sensible cadence for most businesses, or whenever you change positioning, launch a new service, or enter a new market.
Can you implement the recommendations?+
Yes. If you want support beyond the audit, we can turn the roadmap into updated service pages, comparison pages, proof sections, and content designed to improve mentions and citations.